1. Go Vertical: Pinterest is a vertical platform, so your pins should be too. The ideal aspect ratio is 2:3 (e.g., 1000 x 1500 pixels). This ensures your pin stands out in the feed and gets more real estate on the screen.
2. Embrace Light and Clarity: Use well-lit, sharp images. Natural light works best for lifestyle shots, but a well-lit studio setup can work wonders for product photography.
3. Use Text Overlays: Add a clear, easy-to-read text overlay that explains what the pin is about. This helps users quickly decide if your content is relevant to them and encourages a click. A strong headline can significantly boost your engagement.