In the world of visual storytelling, Pinterest Idea Pins are a game changer. They are designed to keep users on the platform while providing immense value. If you want to build a loyal community and boost your profile’s visibility, mastering Idea Pins is a must.
Step 1: Focus on Storytelling & Tutorials Idea Pins are best used for “How to” guides, recipes, or quick tips. Since they can have multiple pages, use each page to show a new step. For example, a food blogger can show 5 steps of a quick 10 minute pasta recipe.
Step 2: Use High Quality Video & Clear Images Pinterest prioritizes video content in Idea Pins. Start with a catchy video on the first slide to grab attention. See how we create engaging video content for our clients!
Step 3: Optimize with Stickers and Text Overlays Use Pinterest’s native tools like text overlays and stickers. This makes your content searchable and easier to consume for users who have their sound off.
Step 4: End with a Strong Call-to-Action (CTA) On the very last slide, tell your viewers exactly what to do. Should they follow you for more recipes? Should they visit your profile to check out your latest board? A clear instruction increases engagement. Check out the growth we’ve achieved using Idea Pin strategies!
